Customizing a keynote for transportation planners

We are often asked to develop custom presentations for leaders across a variety of sectors who want to know how demographic shifts will affect their industry. We recently gave one such presentation to transportation leaders, who wanted to know how future demographic and industry trends might intersect.

Background 

Based at the University of Memphis, the Southeast Transportation Workforce Center (SETWC) helps ensure that there are enough career-ready truck drivers in the Southeast region of the United States. The center identifies education and training gaps, develops partnerships across the transportation and freight sectors, and develops programs to increase diversity in the trucking industry.

SETWC asked Carolina Demography to keynote their annual conference. They requested a presentation on the changing demographics of the Southeast and how those changes would impact the transportation workforce.

Approach  

Using existing datasets, we created a custom presentation about overall demographic trends in the Southeast, explaining how they compare to national trends. We also provided an overview of the transportation industry and future demographic trends.

Results

The resulting presentation, entitled “Disruptive Demographics? The Changing Southeast and Implications for the Transportation Workforce” was well received. The conference planner wrote afterwards, “Thank you so much for the outstanding presentation last week- I have received numerous compliments regarding the session, and I really appreciate you tailoring it to our needs.”