Find and collect data

We help you understand what data you need, and where and how to access that data.

Clean, analyze and interpret data

We use rigorous methods to translate the data and provide meaningful context.

Communicate data and engage stakeholders

We strengthen the capacity of your organization to communicate data-driven ideas.

Carolina Demography is a trusted source for demographic and economic data about North Carolina.

We partner with our clients to answer your questions and help you make informed decisions.

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Featured projects

Using datasets and primary research, we provide accessible and customizable insights in whatever format makes the most sense for your team. Learn more about our work and explore stories of how our clients use our tools and expertise to inform their decisions.

Improving recruitment efforts at a large utility company

A large utility company was planning to expand their operations and add hundreds of new field employees within a year. However, existing field employees were simultaneously leaving the company at a high rate. This added significant costs and hindered the organization’s capacity to scale operations. The utility company needed to understand why their current employees were leaving and how their turnover rates compared more broadly to industry trends. Through analysis of the utility company’s employee databases and conversations with their executives, Carolina Demography developed a profile of employees most likely to stay (and, conversely, those…

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Understanding the impact of tourism on the Galapagos Islands

Since 2011, the Center for Galapagos Studies (CGS) has marshalled the University of North Carolina at Chapel Hill's research strengths to address the complex human and environmental pressures in the Galapagos archipelago, a UNESCO World Heritage Site and birthplace of evolutionary science. The archipelago’s growing local population and burgeoning tourism trade have created ongoing tensions between resource conservation efforts and economic development. In 2007, the Galapagos Islands were labeled “at risk” by the United Nations from threats associated with population growth. UNC and their partners at the Universidad San Francisco de Quito (USFQ) work on…

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Calculating Wake County’s one millionth resident

In 2014, the Wake County Board of Commissioners asked Carolina Demography to estimate when their population would surpass one million residents. In addition, they asked us to contextualize the estimated characteristics of their millionth resident in a broader discussion of past trends, current demographic characteristics, and a look to the future of Wake County. In 1910, Wake County’s population was 63,229. Although Wake County has grown steadily since then, it did not reach 100,000 residents until 1940. Over half a century later, in 1994, Wake’s population surpassed half a million. The establishment of Research Triangle…

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