North Carolina’s current Census 2020 response lags 2010. This is a problem.

As of August 18, 2020, nearly three in five North Carolina households had responded to the census online, by mail, or by phone (59.8%). This is below the national average of 63.9%. It is also below North Carolina’s self-response rate in 2010 (64.8%) by five percentage points, despite the two-and-a-half additional months of self-response compared to the last census due to coronavirus-related extensions.

Every household that does not self-respond to the Census must be counted during the Non-Response Follow-Up (NRFU) operation. During NRFU, individual census workers go door-to-door to count households who have not responded. The NRFU operation began in North Carolina on August 11 and will continue through September 30, a month shorter than the initial extension.

Increasing the self-response rate between now and September 30^th is critically important.

The Census Bureau has less time to conduct NRFU than prior censuses. Because of this, the Bureau may need to rely more on other mechanisms, like administrative records and statistical imputation, to ensure all Americans are counted, and it will have less time to do these than under normal census years. Increasing self-response rates is the best way for North Carolina to improve the completeness and accuracy of the data collected for the 2020 Census.

Where self-response rates are higher in 2020 than in 2010

Eleven North Carolina counties already have 2020 self-response rates above their final self-response rate from 2010. These include:

• Six western counties: Cherokee, Graham, Haywood, Henderson, Polk, and Yancey;
• Three Piedmont counties: Chatham, Davie, and Montgomery; and
• Two Northeastern counties: Camden and Gates.

The counties that have already exceeded their 2010 self-response rate include counties with some of the lowest self-response rates (Graham: 31.9% vs. 31.3% in 2010) and the highest (Davie: 68.4% vs. 68.1% in 2010).

Where are response gaps the largest?

Statewide, there are 2,166 census tracts. Of these, as of August 18^th:

• 280 or 13% had met or exceeded their 2010 self-response rate;
• 1,552 or 72% were up to 12.5 percentage points below their 2010 self-response rate; and
• 334 or 15% were more than 12.5 percentage points below their 2010 self-response rate. For example, Tract 18.09 in Durham County has a current self-response rate of 48.4% compared to 73.5% in 2010, for a gap of -25.1 percentage points between 2020 and 2010. The lower self-response rates in these tracts places them at an increased risk of an undercount in 2020 (“high-risk”).

The tracts that are furthest behind where they were in 2010—represented by darker blue on the map—represent key opportunities to try to increase self-response rates by September 30^th to ensure a complete and accurate count. The highest concentration of these tracts is in eastern North Carolina east of I-95. In six counties, over half of all census tracts fall into this high-risk category: Hyde (100%), Warren (67%), Hertford (60%), Greene (50%), Hoke (50%), and Vance (50%).

There are also significant concentrations of these high-risk tracts in urban areas, with visible clusters around Charlotte, the Triad, the Triangle, and our military communities. The largest number of high-risk tracts are in Gaston County (29), followed by Durham (19), Mecklenburg (18) and Wake (18), Cumberland (17), Forsyth (14) and Onslow (14) counties.

How many other counties could meet their 2010 response rates by September 30^th?

As the Census data collection draws to a close, there is renewed outreach and attention on a complete and accurate count. The Census Bureau sent reminder postcards the week of July 20^th, began emailing households in low-responding tracts the week of July 27^th, and began a nationwide ad campaign the week of August 10^th. In North Carolina, there was messaging to respond to “Avoid the Knock” starting the week of August 3^rd and Census workers began showing up in neighborhoods on August 11^th.

North Carolina’s census response surged during this time, increasing 0.8 percentage points between July 20^th and August 4^th and another 0.7 percentage points between August 4^th and August 18^th. This was four times the increases that occurred from late June through mid-July. If the trends observed between 8/4-8/18 continue for each two-week period through September 30^th, another 15 counties will meet or exceed their 2010 rates:

• Jackson and Swain by September 1;
• Ashe, Bertie, Bladen, and Granville by September 15; and
• Johnston, Lincoln, Madison, Moore, Orange, Pamlico, Union, and Wake by September 29.

What can you do?

• Make sure you have completed the 2020 Census. You can respond to the Census online at https://my2020census.gov/, over the phone by calling  844-330-2020, or through the paper questionnaire received in the mail.
• Ask your friends and family members if they have completed the 2020 Census.
• Send a note to your neighborhood listserv, NextDoor community, or Facebook group.
• Ask your religious institutions, schools, and other community facilities if they can remind people to fill out the 2020 Census using their displays.
• Write to local newsletters you receive and ask them to add a paragraph about the Census.

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Categories: Carolina Demographics, Census 2020